Selasa, 28 Desember 2010

[D748.Ebook] Ebook Services Marketing (6th Edition), by Valerie Zeithalm, Mary Jo Bitner, Dwayne Gremler

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Services Marketing, 6/e, is written for students and businesspeople who recognise the vital role that services play in the economy and its future. The advanced economies of the world are now dominated by services, and virtually all companies view service as critical to retaining their customers today and in the future. This edition focuses on knowledge needed to implement service strategies for competitive advantage across industries.

In addition to standard marketing topics (such as pricing), this text introduces students to entirely new topics that include management and measurement of service quality, service recovery, the linking of customer measurement to performance measurement, service blueprinting, customer cocreation, and cross-functional treatment of issues through integration of marketing with disciplines such as operations and human resources. Each of these topics represents pivotal content for tomorrow's businesses as they attempt to build strong relationships with their customers.

  • Sales Rank: #26525 in Books
  • Brand: Brand: McGraw-Hill/Irwin
  • Published on: 2012-03-12
  • Original language: English
  • Number of items: 1
  • Dimensions: 10.60" h x 1.20" w x 8.30" l, 3.05 pounds
  • Binding: Hardcover
  • 672 pages
Features
  • Used Book in Good Condition

About the Author
DWAYNE D. GREMLER, Bowling Green State University, received his MBA and PhD degrees from Arizona State University. He is a passionate advocate for the research and instruction of services marketing issues. He has served as Chair of the American Marketing Association’s Services Marketing Special Interest Group and has helped organize services marketing conferences in Australia, The Netherlands, France, and the United States. He has been the recipient of several research awards and while a professor at the University of Idaho, Dr. Gremler received the First Interstate Bank Student Excellence in Award for teaching, an award determined by students in the College of Business and Economics.

MARY JO BITNER serves as Academic Director for the Center for Services Leadership at Arizona State University. Dr. Bitner was a founding faculty member of the Center for Services Leadership created for the study of services marketing and management. Dr. Bitner has published more than 50 articles and has received a number of awards for her research in leading journals, including the Journal of Marketing, Journal of the Academy of Marketing Science, Journal of Business Research, Journal of Retailing, International Journal of Service Industry Management, and Academy of Management Executive. She has consulted with and presented seminars and workshops for numerous businesses. In 2003, Dr. Bitner was honored with the Career Contributions to the Services Discipline award by the American Marketing Association’s Services Special Interest Group. 

Valarie Zeithaml is the Roy and Alice H. Richards Bicentennial Professor of Marketing and Associate Dean for the MBA Program at the Kenan-Flagler Business School of the University of North Carolina.

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2 of 2 people found the following review helpful.
Kindle Version, Very user-friendly
By Travis Guay
Used the textbook on the Kindle platform and really enjoyed it! The interface is very intuitive and above all, the price was very fair.

1 of 1 people found the following review helpful.
Sent the international edition instead.
By Melissa Bassignani
I ordered this book and received the international edition instead of the normal version. I didn't notice until it was too late to return it.

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Five Stars
By Amazon Customer
perfect passed class

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Rabu, 22 Desember 2010

[E349.Ebook] Ebook Free Language Mysticism: The Negative Way of Language in Eliot, Beckett, and Celan, by Shira Wolosky

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Language Mysticism: The Negative Way of Language in Eliot, Beckett, and Celan, by Shira Wolosky

This book examines an ambivalence to language deeply rooted in Western culture, as seen in the writings of Eliot, Beckett, and Celan, and in the context of age-old metaphysical biases against body, history, time, and the mundane as these continue to shape our system of values and moral commitments..

  • Sales Rank: #3033429 in Books
  • Brand: Brand: Stanford University Press
  • Published on: 1995-12-01
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.80" h x 1.00" w x 5.50" l, 1.30 pounds
  • Binding: Hardcover
  • 340 pages
Features
  • Used Book in Good Condition

Language Notes
Text: English, German

About the Author
Shira Wolosky is Professor of English and American Literature at the Hebrew University of Jerusalem.

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Senin, 20 Desember 2010

[Q454.Ebook] PDF Download The Learner-Centered Curriculum: Design and Implementation

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  • Sales Rank: #7615548 in Books
  • Binding: Hardcover

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Rabu, 15 Desember 2010

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  • Sales Rank: #5244455 in Books
  • Published on: 2011
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Sabtu, 11 Desember 2010

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Can I Kiss You? is an in-depth look at the realities of relationships and sexual intimacy. While most people simply “make their move” with a partner, Mike Domitrz reveals why asking first makes all the difference. Domitrz’s candid advice, real-life scenarios, and helpful strategies will revolutionize your approach to relationships while adding romance and building respect for all partners. Plus, Domitrz will heighten your awareness of potential dangers, including sexual assault. You will discover specific steps for intervening to help those you care about. People of all ages are experiencing success with this innovative, respectful, and eye-opening approach to relationships.

  • Sales Rank: #667878 in eBooks
  • Published on: 2016-07-21
  • Released on: 2016-07-21
  • Format: Kindle eBook

Review
Can I Kiss You? may be one of the most important books you ever read. Mike Domitrz s important work changes, and saves, lives! Read this book; then re-read it. And make sure to get copies for anyone you love and care about. --James Malinchak, Co-Author of the Best-Selling book, "Chicken Soup for the College Soul

In Can I Kiss You? Mike Domitrz shares relatable scenarios to teach students, parents, and educators how to approach dating respectfully. The tone is friendly and collaborative, and the intent is to establish a new normal one in which one partner isn't out to dominate the other. Can I Kiss You? is an excellent tool to start much-needed conversations about consent. --Janine Latus, Author of If I Am Missing or Dead: a sister s story of love, murder and liberation

I wish I d had this book when my kids were starting to date. This is a great way to approach that sensitive conversation that all parents should have with their teenagers. --Shep Hyken, New York Times Bestselling Author

About the Author
Mike Domitrz is an internationally renowned speaker, subject matter expert, trainer, and a critically acclaimed author who has devoted his life to reducing sexual assault by helping society transform our culture to one built on respect and consent. After the devastation of his sister being sexually assaulted in 1989, Mike was determined to make a difference. While still in college, he created and designed his own interactive presentation, “Can I Kiss You? Dating, Communication, Respect & Sexual Assault Awareness.” His goal was to open the eyes of people toward this important societal issue. Today, Mike speaks to tens of thousands each year. His impact on audiences has made him one of the most sought-after subject matter experts and presenters in schools, on college campuses, at educational conferences, and on military installations around the world. He created “The Date Safe Project” to launch national initiatives and produce educational products to assist students, parents, educators, military leaders, and survivors across the globe (www.DateSafeProject.org). Media and news outlets appreciate Mike’s unique and helpful insights, including Dateline NBC’s “My Kid Would Never Do That” special series that featured Mike as an expert on its episode addressing sexual assault, consent, and bystander intervention.

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2 of 2 people found the following review helpful.
POWERFUL message to foster healthy relationships!
By Tina Hunter
In a very readable and accessible format, this book outlines the critical importance of asking potential romantic partners for consent to physical contact. It serves as an excellent rebuttal to the bombardment of conflicting messages from the media and advertising about romance and sexuality. Having spent my career in higher education administration (and also as a parent of four young adults), I would love to see all high school and college students read this book and understand the importance of its very clearly stated and positive message! Thank you to the author for having the courage and tenacity to research, share, and present this ground-breaking approach to intimacy!

2 of 2 people found the following review helpful.
A MUST READ FOR EVERYONE
By Alyssa Irene
What an incredible resource! If you are middle school age or older and want your dating and intimacy experiences to be healthy and staged for success, then this book is for you. As someone with15 years of experience working with survivors of domestic violence and sexual assault, I can assure you how critical it is that we promote healthy intimate relationships in our communities. Having taught this subject in juvenile detention centers, I can tell you that many young women end up there as a result of unhealthy dating habits. If you have friends or family who are dating or will be soon, please make an incredible impact on their lives and share this book with them!

2 of 2 people found the following review helpful.
"Can I Kiss You" is a very important book to ...
By Amazon Customer
"Can I Kiss You" is a very important book to expand awareness for sexual permission regardless of sexual orientation. Bravo to Micheal Domitrz for tackling this touchy (pun intended) subject to break open lines of communication between partners of every commitment level- even if there isn't one. Cindy Marinangel

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Kamis, 09 Desember 2010

[M649.Ebook] Fee Download Alternative Sweeteners, Fourth EditionFrom CRC Press

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Sweeteners are forever in the news. Whether it’s information about a new sweetener or questions about one that has been on the market for years, interest in sweeteners and sweetness continues. Completely revised and updated, this fourth edition of Alternative Sweeteners provides information on new, recently evaluated, and numerous other alternatives to sucrose.

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  • Sales Rank: #1604855 in Books
  • Published on: 2011-09-06
  • Original language: English
  • Number of items: 1
  • Dimensions: 1.30" h x 6.90" w x 10.10" l, 2.55 pounds
  • Binding: Hardcover
  • 587 pages

About the Author

Lyn O’Brien-Nabors is affiliated with the Kellen Company in Atlanta, Georgia.

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Rabu, 08 Desember 2010

[W898.Ebook] PDF Download The New One Minute Manager, by Ken Blanchard, Spencer, M.D. Johnson

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The New One Minute Manager, by Ken Blanchard, Spencer, M.D. Johnson

A new edition based on the timeless business classic—updated to help today’s readers succeed more quickly in a rapidly changing world.

For decades, The One Minute Manager® has helped millions achieve more successful professional and personal lives. While the principles it lays out are timeless, our world has changed drastically since the book’s publication. The exponential rise of technology, global flattening of markets, instant communication, and pressures on corporate workforces to do more with less—including resources, funding, and staff—have all revolutionized the world in which we live and work.

Now, Ken Blanchard and Spencer Johnson have written The New One Minute Manager to introduce the book’s powerful, important lessons to a new generation. In their concise, easy-to-read story, they teach readers three very practical secrets about leading others—and explain why these techniques continue to work so well.

As compelling today as the original was thirty years ago, this classic parable of a young man looking for an effective manager is more relevant and useful than ever.

  • Sales Rank: #2063 in Books
  • Published on: 2015-05-05
  • Released on: 2015-05-05
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.25" h x .53" w x 5.50" l, .0 pounds
  • Binding: Hardcover
  • 112 pages

From the Back Cover

The New One Minute Manager offers a way for you to succeed sooner with less stress in changing times—both at work and at home.

Based on the original book The One Minute Manager that helped millions of people around the world in organizations large and small, this new version of the classic story deals with a new world.

The book will help you find meaning in your work and inspire you to discover new ways to help your organization adapt and prosper.

The New One Minute Manager is a concise, easily read story that reveals three very practical secrets: One Minute Goals, One Minute Praisings, and One Minute Re-Directs, the new third secret.

The story is based on studies in the behavioral sciences and medicine that support why these apparently simple methods work so well with so many people.

And by the book's end, you will know how to apply what you discover to your own situation and enjoy the benefits.

About the Author

Ken Blanchard, PhD, is one of the most influential leadership experts in the world. He has co-authored 60 books, including Raving Fans and Gung Ho! (with Sheldon Bowles). His groundbreaking works have been translated into over 40 languages and their combined sales total more than 21 million copies. In 2005 he was inducted into Amazon's Hall of Fame as one of the top 25 bestselling authors of all time. The recipient of numerous leadership awards and honors, he is cofounder with his wife, Margie, of The Ken Blanchard Companies®, a leading international training and consulting firm.



Spencer Johnson, MD, is one of the most admired thought leaders and widely read authors in the world. His books, including the #1 bestseller Who Moved My Cheese?, are embedded in our language and culture. Called "The King of Parables" by USA Today, Dr. Johnson is often referred to as the best there is at taking complex subjects and presenting simple solutions that work. His brief books contain insights and practical tools that millions of people use to enjoy more happiness and success with less stress. Over 50 million copies of Spencer Johnson's books are in use worldwide in 47 languages.

Most helpful customer reviews

54 of 56 people found the following review helpful.
Updated & Still a Classic must-read for people who value relationships
By JaneAnderson
I read the original One Minute Manager multiple times back in the 80s while working at my first serious job. I’ve threaded my way through a lot of organizations and managers since then, but as I read this new, updated version I found the same foundational principles enhanced to be applicable to business cultures today with different structures, flexible work arrangements, and technology that didn’t exist 30 years ago. What is most impressive about this little book is that the title implies manager, but every person can practice the principles. The world has changed but preserving relationships is still a major objective at work and at home and in our communities.

Why reference a one-minute manager? Through this parable, we learn that it takes very little time for a manager and the team to get good results. In fact throughout this story readers are introduced to principles of success in three actions. The author refers to them as secrets, but the truth is, they are positive actions that every person can perform. These are so powerful, yet take only a moment.

One Minute Goals: Managers work with each person to set 3 to 5 goals, each of which is clearly defined so responsibilities are aligned with accountabilities. Clarity means each goal is concisely written including due dates. When reviewed daily it takes about a minute to read each goal. The goal is held up against what is actually happening and if there’s a discrepancy, corrective action can be taken.

One Minute Praising: To succeed in a job, feedback is an invaluable tool. For people to reach their full potential, they need to know in specific terms what they are doing well and what they need to work on. It takes very little time to praise someone for doing the right things, encourage and infuse them with confidence. Do it soon and be sincere about supporting their success.

One Minute Re-Directs: Reading the first two secrets probably made you wonder just as I did, what happens when things go wrong, because they do. That’s what the re-direct is for. When a mistake is made, the manager and employee quickly meet to review the goal together. They confirm that a mistake was made then the manager uses the re-direct technique. The focus is first on the mistake itself, what the impacts could be, and what could happen as a result. The manager then focuses on the employee so they realize they are better than the mistake, the manager still has confidence in them and trusts them.

So what do you think? With a little focus on desired outcome and concentration on positive actions, these secrets will change you and change your organization.

One of the best things the publisher did was create an eBook for this edition of The New One Minute Manager. Its quotes and storylines are positive reinforcement for when the atmosphere turns negative and we need a replacement for those thoughts and actions.

This book was given to me.

16 of 17 people found the following review helpful.
One minute can make a difference
By auskavitch
The One Minute Manager has been a staple on any leadership book list since 1982, and the revised edition is going to ensure that it stays there. A lot has changed, technologically and professionally, since the ‘80’s, so it just makes sense that “One Minute” changes.

The three “secrets” of,
One Minute Goals - keep them front and center
One Minute Praisings - be honest
One Minute Re-Directs (formerly Reprimand) - for the learner (which we all should be)
have been updated, to make huge differences for a new generation of leaders.

There are so many quotes in this book that will become classic all over again. “Never punish a learner - re-direct their behavior.” “The best minute I spend is the one I invest in people.”

The book is still an easy 100 page read, so take advantage of an afternoon to make a difference for yourself and for those you lead. One minute really CAN make a difference.

10 of 10 people found the following review helpful.
A Home Run of a Rewrite ...
By John E. Smith
I read the first version of this book in 1984, as I transitioned from one job and state to another. I remember thinking that this is how I want to work with people - using short interactions to clarify and motivate. My work has always included an emphasis on brief and direct discussions with those I hope to lead, using Blanchard and Johnson's model.

When I heard that they were updating and releasing a new version, I expected to be re-inspired and I have not been disappointed.

The 21st Century version of the The One-Minute Manager seems more humble and open, and I think this resonates nicely with how the most effective leaders are approaching interactions these days. The style of the book is much the same, but the details have been subtly reworked to make this a modern leadership fable.

Here's a thought ... grab a copy of the original, if you do not already have one, and read it first. Then dive into the new version. Both are relatively short, ready to read, and crammed with solid leadership coaching advice.

I can't wait to see what Blanchard and Johnson do for the Fiftieth Anniversary of the original edition:).

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Senin, 06 Desember 2010

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"Zodiac Unleashed" presents you the ultimate textbook for your sign. So, your sign is Gemini? Did you ever think about which secrets stand behind your sign? What your sign means? How it "happens" in the sky and the mystery of the symbols? Are there "amplifiers" to boost your luck and your health? Well, there are! And this small and easy-to-understand-book will tell you all about these secrets in these chapters:

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  • Sales Rank: #3417441 in eBooks
  • Published on: 2012-07-21
  • Released on: 2012-07-21
  • Format: Kindle eBook

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