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FOUND: Transforming Your Unlimited Ideas Into One Sustainable Business, by Naveen Lakkur, Liz Alexander
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Not every business idea can or should become a commercial reality. FOUND is an indispensable guide offering a proven, five-part framework that helps both aspiring and experienced entrepreneurs discover which of their ideas has the best chance of sustainable--even global--success.
- Sales Rank: #374607 in eBooks
- Published on: 2016-01-18
- Released on: 2016-01-18
- Format: Kindle eBook
Most helpful customer reviews
2 of 2 people found the following review helpful.
An Excellent Book!
By Janet S.
I was asked to review this book. I had assumed that given it was written for entrepreneurs and intrapreneurs (whatever that is), it would not be relevant to me, a senior researcher and budding book author. As I begun reading the first page and then found myself devouring the ones that followed, I was delighted to find that not only is the book totally relevant to me, but that I’m also one of these intrapreneurs! One of the key things that I personally got out of this book is how to evaluate, position, and present my ideas in a way that maximizes the likelihood that they will be supported, funded, or purchased—or whatever my goal is for presenting them in the first place. I’ve already recommended it to my entrepreneurial friends. I look forward to when the hard copy is available in the U.S. because this is book one that I will want to refer to again and again as well as give as a gift to a few of my friends.
2 of 2 people found the following review helpful.
Practical and Fun Guide for Making Your Vision Real
By KRP
Everyone has had the experience of sitting around (often over drinks) and having a moment of insight: wow, I just had a great idea! The issue of course is how to make that idea into a real business which adds value to the world and creates revenues over a sustained period of time. Lakkur and Alexander use real-life case studies, interviews and stories, combined with helpful worksheets and quality visuals to take you through the steps needed to go from idea to business. I recommend this book to anyone who wants to go past the brainstorming phase and really make a difference with a new business, or for any team already on that journey.
1 of 1 people found the following review helpful.
if you are the slightest bit hesitant about making the leap into starting a new venture this is a great exhortation. I will reco
By Mark Faust
If you are a budding entrepreneur, if you are the slightest bit hesitant about making the leap into starting a new venture this is a great exhortation.
I will recommend this book to the many people I meet who need help organizing the ominous and intimidating task of getting that baby of an idea birthed.
Many great pieces of wisdom in here, e.g. one in particular is the must do initial step of nascent or rather unborn companies to go out and prove your concept by getting customers first. Too often people are so drunk on the beauty of their idea, they forget the basics of market research and skip this all important step.
From marketing, to negotiations, you'll be better positioned for success having read this book.
Oh and very well written.
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